What are the reasons for Invisalign and other clear braces to be this costly?
Here are some of the main reasons why clear aligners like Invisalign tend to be more expensive than traditional metal braces:
Are generic clear aligners cheaper than Invisalign?
- Custom aligners – Each set of clear aligners is custom-made for the patient using 3D imaging and computer modeling. This is a more complex process compared to standard braces.
- Material costs – The clear plastic (usually polyurethane) aligners have to be created using specialized molds, 3D printing technology, and computer graphics which contributes to material expenses.
- No economies of scale – Traditional metal braces are mass-produced, keeping costs lower. But each set of aligners is an individual custom product.
- Shorter production runs – Aligners are made in shorter runs based on a patient’s prescribed course of treatment and specific aligner progression. This leads to smaller economies of scale.
- More doctor visits – Aligner patients require more frequent doctor visits and progress checks compared to braces, adding to overall costs.
- Marketing – Invisalign spends heavily on consumer marketing and brand-building efforts which contribute to costs. Find the best 21 dental marketing companies in the USA.
- Lack of insurance coverage – Many insurance plans cover a smaller percentage of aligner costs compared to traditional braces. Patients pay more out-of-pocket. Find the best dental insurance for you.
- Convenience factor – The removable aligners provide an aesthetic advantage that patients are often willing to pay more for compared to unsightly metal braces.
In short, the customized production process, materials, and brand value allows Invisalign to command higher prices than mass-produced braces. However, options like insurance, payment plans, and negotiating can help lower total aligner costs for patients.
